A Writers’ Room for Experience Design
Applying the Writers’ Room to
Experience Design
Meet the Founder
Emotion Creative was founded by Emma Oliver, an award-winning writer and narrative designer with experience developing stories and experiences for some of the world’s leading entertainment brands.
Her work spans themed entertainment, attractions, live entertainment, interactive experiences, and branded storytelling, with experience across Disney, Universal, and other major creative organizations.
Emma’s work focuses on a question at the heart of every experience: How can story create more meaningful shared experiences? That perspective shapes both her creative practice and the collaborative approach behind Emotion Creative.
In 2025, Emma was named one of blooloop’s Top 50 Theme Park Influencers, recognizing her contribution to the future of theme park storytelling and experience design.
She has also shared her expertise at IAAPA, TransWorld, and the World Experience Summit, including her talk “The Story Gap” for the World Experience Organization.
Contact
clientsuccess@emotioncreativeco.com